Strategic Communications Lead
Strategic Communications Lead with 10+ years of experience driving impact and consistently exceeding stakeholder goals.
Profile
Akuc is a results-oriented Marketing & Strategic Communications Specialist with over 10 years of experience across Unilever, East Africa Glassware Mart, NTV Uganda, Uganda Road Fund, Forum for Women in Democracy (FOWODE), Housing Finance Bank, Capital One Group, and Ultimate Clean Energy.
She is actively serving as a Marketing and Communications Associate with the Running Out of Trees (ROOTS) Campaign spearheaded by the Ministry of Water and Environment (MWE), and the Rotaract Club of Kampala North Musical.
Marine holds a Bachelor's in Journalism & Communication, CPD Certificate in ESG Landscape, a Certificate in Fundamentals of Digital Marketing, and is pursuing a Master's in Strategic Corporate Communications at Makerere University.
Professional Memberships & Advocacy:
Leveraging organizational strategy, leading cross-functional teams, delivering results with minimal supervision, personal leadership to deliver measurable, purpose-driven impact trickles down effortlessly.
Transforming how organisations communicate and implement ESG commitments for measurable impact.
SEO, SEM, PPC, social media advertising -- from strategy through to performance reporting.
Media coverage, press conferences, influencer partnerships, and corporate event management.
From brand voice and visual identity to blogs, press releases, newsletters, and documentaries.
Purpose & principles
Mission
Vision
Values
Value 01
Integrity in Impact
I prioritize transparency in all communications, ensuring that my claims about sustainability are matched by measurable, authentic action.
Value 02
Collaborative Innovation
I embrace the power of mentorship and reverse mentorship, and diverse perspectives, believing that the best solutions arise when we blend experience with fresh, digital-first insights.
Value 03
Servant Leadership
I view my professional role as a service to the public, the environment, and the next generation -- striving to lead by empowering those around me.
Value 04
Strategic Precision
I combine deep corporate communication expertise with a technical understanding of ESG frameworks to deliver strategies that are visionary, operationally sound, and commercially viable.
Career
Ultimate Clean Energies -- Kampala, Uganda
Capital One Group (COG) -- Kampala, Uganda
Housing Finance Bank Uganda -- Kampala, Uganda
Forum for Women in Democracy (FOWODE) -- Uganda
Uganda Road Fund -- Uganda
East African Glass Ware Mart -- Uganda
NTV Uganda -- Uganda
Unilever Uganda -- Uganda
What I bring
Academic background
2024 -- 2026
Masters of Strategic & Corporate Communications
Makerere University -- Communication & Media Studies
2024
CPD Certificate in ESG Landscape
CIM & UTS — Navigating the ESG Landscape in Uganda
↗ View certificate
2023
Fundamentals of Digital Marketing
Google Digital Garage -- Certified
2013 -- 2018
Bachelor of Journalism & Communication
Makerere University -- Communications
2011 -- 2012
Advanced Certificate of Education -- Arts
Martin Luther King College
Linguistic proficiency
English
Native / Bilingual
Langi
Native / Fluent
Luganda
Professional Working
Professional memberships & advocacy
Projects
Campaigns
Campaign
ESG Summit 2025 — Capital One Group
Led end-to-end planning and execution of one of Uganda's most significant corporate sustainability events: 300+ C-suite executives, 1.2M+ digital impressions, 15+ tier-1 press features, and strategic alliances with Hariss International, Nation Media Group, National Forestry Authority, Tree Adoption Uganda, and Mobicast Uganda.
Campaign
ROOTS Campaign — Ministry of Water & Environment
Serving as Marketing & Communications Associate on the Running Out of Trees (ROOTS) Campaign, driving national awareness of deforestation and mobilising Ugandans toward reforestation and sustainable environmental practices.
Newsletters
Newsletter
HFB HR Catch-Up Newsletters
Authored and produced Housing Finance Bank's internal newsletters, including "Invest In Women: Accelerate Progress And Inspire Inclusion" (Apr 2024) and "The Ideal Banker" (Jan–Feb 2024). Read them in Discourse ↓
Newsletter
Uganda Road Fund Publications
Drafted and edited high-stakes articles, annual reports, and newsletters over 4 consecutive years — maintaining the Fund's public accountability standards and infrastructure mandate communication.
Conversations & insights
Successful waste management demands an end-to-end ecosystem -- unified by strategic communication. It's not just about separate bins. It's about connected systems and clear communication at every step.
My Mother's Resilience Is My Greatest Asset. A legacy of strength, character, and love -- because you are who raised you.
Articles
"The New Currency of Commerce: Why Green Finance and Carbon Markets Could Redefine Uganda's Economic Future"
"The Throne or the Basin: The Leadership Mindset That Separates Rulers from Servants"
"Breaking the Carbon and ESG Communication Gap with Consistent Action: Reflections from Carbon Workshop"
Newsletters
"Invest In Women: Accelerate Progress And Inspire Inclusion" — Leadership is an earned state that one embodies through intentional daily activities that trickle down as inspiration. As women, it is our profound duty to lead and our sole purpose to speak from an informed point of view.
"The Ideal Banker" — It is very easy for the current Banker to lose track of their personal financial goals while chasing Bank targets. The fear of how others see us has made us live on the financial edge — spending to please the public we serve.
Let's connect
Whether you're looking for a strategic communications partner, ESG consultant, or want to collaborate -- I'd love to hear from you.
